Friday, September 7, 2012
EG In New York
GeoWize is now supporting the Economic Gardening pilot program in New York state. GO EG http://www.rbj.net/article.asp?aID=192291!!!
Presentation at Art Street
On October 4th, from 7 PM to 8 PM, I will be presenting at Art Street: 1079 Osage St, Denver, CO 80204, On GIS/Dynamic Mapping for Business Growth.
Thursday, August 16, 2012
Next Stop for GeoWize in Supporting EG
Anoka County, Minnesota (home to Garrison Keillor & Lake Wobegon) Has signed on for an Economic Gardening pilot program with the National Center for Economic Gardening & the Edward Lowe Foundation. GeoWize will be providing the GIS support for this pilot.
http://www.startribune.com/local/north/165876516.html
http://www.startribune.com/local/north/165876516.html
Tuesday, August 14, 2012
Governor's Assoc Understands the Value of Entreprenuurs
At GeoWize, our mission is to build our economy by creating jobs. That is why we have aligned ourselves with the Economic Gardening concept, and work directly with the National Center for Economic Gardening. Every day more and more municipalities, counties, states, and other economic development entities are acknowledging the fact that the greatest job growth comes from supporting entrepreneurs. Here is the latest from the National Governor's Conference: http://www.geowize.com/Articles/Twelve%20Actions%20Growing%20State%20Economies%20NGA%20July%202012.pdf
Tuesday, August 7, 2012
Economic Gardening spreads to Vermont
Addison County, Vermont is firing up their Economic Gardening program in conjunction with the NCEG & the Edward Lowe Foundation: http://www.addisonindependent.com/201208four-local-companies-plow-economic-gardening
Friday, July 27, 2012
More on the success of Economic Gardening
The first state pilot program that the National Center for Economic Gardening (NCEG), and the National Strategic Research Team (NSRT), of which GoeWize is the founding GIS member, embarked on was the Florida, GrowFL, program. It was a huge success, and is now in its third year of operation creating more jobs in Florida to help improve the economy. The director of the GrowFL program is Fran Karosec. In this audio clip, Fran talks about the GrowFL program:
Wednesday, July 18, 2012
Franchise due diligence
Nancy Lanard from Spadea, Lanard, & Lignana, Attorneys at Law, posted the following article on due diligence for franchisees: http://www.spadealaw.com/blog/2012/07/18/due-diligence-prospective-franchisees?goback=.gde_67633_member_135863231. Here is my reply posting:
Nancy, Your comments are absolutely "right on" when it comes to selecting a franchisor. Once a franchisee selects the "right" retail, B2C franchisor, there is a very important next step in due diligence, that is finding the right location for their brick and mortar store. Many franchisors, such as MacDonalds, provide very comprehensive site prospective services. Others, offer nothing. Ultimately, the responsibility falls onto the unsuspecting franchisee to find a successful location.
When we look at the activities associated with site prospecting, there is the on-site evaluation: location aesthetics, access, parking, and physical suitability of the site. Then, there is all the "rest of the story" that a franchisee cannot see from the physical site inspection or driving around the sites trade area. These are things like demographics, expenditure patterns, supply and demand, competition, and the behavior patterns of the trade area's residents. These are the types of business, site location questions that geospatial information analysis answer. This is the decision support data that is critical to a franchisee looking for a new location.
One of my colleagues from the Boulder, Colorado Chamber of Commerce (Mark Roseneck, owner of the Longmont, Colorado EmbroidMe Franchise) said, after I explained the power of geospatial analysis to him, "Wayne, I wish I had known about GIS services when I was looking for my location." To quote our realtor compatriots, it is all about, "location, location, location" when it comes to retail.
I believe that the logical, and smart, next step, after a franchisor is selected, is to use geospatial services to find the "right" location, whether these services are provided by the franchisor, or outsourced.
Wayne Kocina
CEO, GeoWize, LLC
303-731-1416
wayne@GeoWize.com
Nancy, Your comments are absolutely "right on" when it comes to selecting a franchisor. Once a franchisee selects the "right" retail, B2C franchisor, there is a very important next step in due diligence, that is finding the right location for their brick and mortar store. Many franchisors, such as MacDonalds, provide very comprehensive site prospective services. Others, offer nothing. Ultimately, the responsibility falls onto the unsuspecting franchisee to find a successful location.
When we look at the activities associated with site prospecting, there is the on-site evaluation: location aesthetics, access, parking, and physical suitability of the site. Then, there is all the "rest of the story" that a franchisee cannot see from the physical site inspection or driving around the sites trade area. These are things like demographics, expenditure patterns, supply and demand, competition, and the behavior patterns of the trade area's residents. These are the types of business, site location questions that geospatial information analysis answer. This is the decision support data that is critical to a franchisee looking for a new location.
One of my colleagues from the Boulder, Colorado Chamber of Commerce (Mark Roseneck, owner of the Longmont, Colorado EmbroidMe Franchise) said, after I explained the power of geospatial analysis to him, "Wayne, I wish I had known about GIS services when I was looking for my location." To quote our realtor compatriots, it is all about, "location, location, location" when it comes to retail.
I believe that the logical, and smart, next step, after a franchisor is selected, is to use geospatial services to find the "right" location, whether these services are provided by the franchisor, or outsourced.
Wayne Kocina
CEO, GeoWize, LLC
303-731-1416
wayne@GeoWize.com
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